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CitySwift, a leader in performance optimisation for the public transport sector across the globe, has today announced the ongoing supply of its systems to Reading Buses, following a successful trial. The operator's strong year-over-year performance, which saw increased bus punctuality and growth in passenger usage, has led to the rollout of the platform to its entire commercial network.
Since implementing CitySwift performance optimisation platform in 2023, Reading Buses has seen improvements of 9.1% and 14.2% in punctuality on two of the trial corridors. In addition to the improved punctuality and passenger experience, CitySwift’s platform increases team productivity with rapid access to insights that support timetable improvements allowing more services to be reviewed at once.
Speaking on today’s announcement, Brian O’Rourke, CEO and Co-founder of CitySwift said “Following last year’s strong performance, we are delighted to extend our partnership with Reading Buses, supporting the operator’s commitment to improving bus services and furthering our goal of making public transport the mode of choice for all.”
Founded in 2016 by Brian O’Rourke and Alan Farrelly, CitySwift’s performance optimisation platform gives operators and transport authorities insights, recommendations, and predictions, supporting them in the delivery of efficient, reliable and in-demand services. CitySwift empowers private operators, such as Reading Buses, and public transport authorities to achieve unparalleled efficiency by leveraging advanced analytics, simulations, and optimisations.
Gemma Redson, Commercial Manager at Reading Buses, said on the announcement: “We are thrilled to extend our relationship with CitySwift, and to be leading the way in the UK in the application of data and insights, which are essential to providing our customers with an efficient and cost-effective bus service. Our experienced schedulers and network planners are able respond decisively through using CitySwift's analytics and optimisation tools, increasing their efficiency and decreasing late running for customers who depend on our bus services.”
