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The Passenger Satisfaction Playbook

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The Passenger Satisfaction Playbook

We're delighted to announce the publication of the first CitySwift eBook, 'The Passenger Satisfaction Playbook' – a guide to increasing bus passenger loyalty.

Today’s consumers demand reliability and have an increasing choice of transport options. The lifetime value of a repeat customer can be huge, so it makes sense for bus operators to ensure their passengers are as happy as possible with every journey.

In the eBook's foreward, Robert Montgomery, founder of http://busreinvented.com and former Managing Director of Stagecoach UK Bus, makes the case that bus operators should use emerging technologies to their advantage.

"By making greater and more constructive use of data to transform our business models, we can find ways to become more efficient and cut costs whilst simultaneously improving customer experience."

"By making greater and more constructive use of data to transform our business models, we can find ways to become more efficient and cut costs whilst simultaneously improving customer experience."

The eBook goes on to explore how technology can be used to retain and increase passenger loyalty. It also looks at common passenger concerns and provides actionable insights into how operators can alleviate them.

To download your free eBook, complete the form below.

The Passenger Satisfaction Playbook